Tuesday 27 March 2018

STOP THE SOOT, JUST ANOTHER SOCIAL MEDIA CAMPAIGN?

Before the advent of social media, the only way the masses could get the government to hear them out besides getting the representatives at the house of assembly speak for them is through protests, either peaceful or violent, but I think the peaceful ones are the best call though. That way you have to match up to the office in charge or ministry or even to the government house just to get their attention and trust me this method was kinda effective, maybe not a hundred percent but at least the authorities involved get to respond to these protest which helps solve half of the problem then.
Then came social media where you can be anywhere and talk to the president which looked like an effective and stress free approach but then we all have to be sincere with ourselves how much of this have been very effective as it claims to be. Remember when we had the #BBOG (bring back our girls campaign) it looked effective, we even had the international community weighing in on it, people from all works of life and even top politicians who has no social media savvy even joined and played the card, I think that was one of the biggest hash tag trend out of Nigeria besides the big brother frabchise, but then it was just a social media drama that had Nigerians up and doing for some months and it died down immediately like one of those moments where the Viagra wears out (well if you know, you know).
Now don't get me all wrong I'm a big fan of hash tags and social media campaigns but this new one on the Soot in portharcourt I think we should go beyond just social media campaigns and trending hash tags but do a peaceful match to the government house or ministry of environment and get them to understand what it really is that is going on, I think hearing from the governor that this issue will be tackled adequately and maybe a round table meeting will be held with the perpetrators of this heinous act and see a way to curb the flames and darj smokes causing this, maybe a lecture on how to control these should be held too.
Trust me we can be more effective if we let go off social media for this and really come all out and make the move to end the soot, maybe this one can be more successful than #EndSARS which by the way did not even shake the table at all, except the people who still go about as SARS officials are really not that.

Tuesday 20 March 2018

WHY CORPORATE BRANDS WON'T SPONSOR YOUR EVENTS


The challenge biggest most entertainers suffer from this part of the world is lack of sponsorship for either their career or event, and I don't mean dash money sponsorship I'm talking about corporate brands buying into their brands.
As someone who has been in the business and have helped organize
a few show I'll tell you the truth most of us have nothing to really offer. Often times when we approach these people and we tell them this is what we want to do and they in turn ask for a proposal we just go copy some other person's failed junk and send to the company. And what do we put as partnership benefits "I'll fly your company logo on all our publicity materials, and blah blah blah".
They probably are tired of hearing these stuff we should all actually come up with something better than that. Trust me you need to be a bigger brand to be able to promise another big brand visibility, you may call it publicity but it's more or less making them visible to a new audience. Let's take an AY live as an instance here, he is flying one of the biggest comedy brand in Africa and trust me any body will be willing to cash in on him, because they believe he already has an audience they can reach out to. You on the other hand besides your social media friends and the few people within your locality how many people can you really reach out to.
We really don't have the capacity to ask for sponsorship, because we can't really sell the brands we are approaching for these. Nobody wants to put his money in an investment that won't yield, so before you approach someone for sponsorship or partnership you should be sure you really have a good way to sell their products to your audience or you already have an audience they can't ignore. Write a good business proposal, state what you want from them and offer them what they will gain in return, trust me if we can focus on building a reliable brand than chasing money bags we will conquer the corporate market and they will come to us for advert placement.
It's not called show business for nothing, you show the people the business benefits of sponsorship and they will show you their money.